Rick works with a select group of CEOs and executive teams each year. The work is hands-on, data-driven, and built around your specific situation.
Every engagement starts with a complete behavioral picture of your team. Using validated behavioral analytics, Rick captures how each person is wired to work. The survey takes 5 to 8 minutes per person. The data it produces shapes every decision that follows.
Data without interpretation is noise. Rick translates the behavioral picture into a clear diagnosis of where your organization is operating below its potential. Where misalignment is costing you in key seats. Where talent is being wasted in the wrong roles. Where your next hire or promotion is most likely to succeed or fail.
The diagnosis is only valuable if it drives action. Rick works directly with CEOs and their leadership teams to implement what the data shows. Role redesign. Hiring criteria. Succession planning. Leadership development. Every recommendation is grounded in data and tied to a business outcome.
Rick works best with leaders scaling, restructuring, or navigating a leadership transition. The common thread is a leader who respects data and is willing to act on what it shows.
The first executive hires shape every decision that follows. Behavioral data closes the read on fit before the cost of a wrong hire compounds.
The wall between momentum and execution. The team that built early traction is rarely the team that breaks through to the next level.
The strategy is clear. The people carrying it are not performing at the level the plan requires. Behavioral data finds where the gap is hiding.


Helped a 30-person law firm double revenue in under 18 months.
Helped a 150-person trucking company reduce turnover by 32% in one year.
Helped a CEO hire his replacement so he could step out of day-to-day operations.
The data does not lie. Most CEOs simply have not been shown what theirs is already telling them.Rick Ornelas